"It's just the way they make you feel when you put them on," said shoe lover Natalie Abugov, 26. "It's like putting on a face of makeup in the morning...and shoes always fit, and shoes always look the same, and it never changes."
One of the most popular names is Christian Louboutin. The shoes, with their signature red soles, are popping up on celebrity red carpets and TV. Jennifer Lopez even sings about "throwing on her Louboutins" in her single, "Louboutins." The pricey shoes start at around $595 and go up from there.
Online sales of designer shoes are booming. According to NDP Group, a consumer research firm, online shoe sales generated just under $1 billion in sales through September 2009. Despite the recession, sales were up 25 percent. It's no surprise that savvy fashionistas like Abugov are turning to the Internet to look for deals.
A Google search for "christian louboutin" returns 11.6 million results. Immediately, some major department store Web sites pop up, but also many "discount" Web sites that seem to offer Louboutins for a fraction of the price in stores. The discounted prices seem too good to be true.
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